Undeniably, developing a book marketing campaign is a challenging task. After all, every author needs to come up with a strategy that works in their best interests. Nevertheless, it’s also true that every book is unique; therefore, marketing efforts should also be unique. That’s the reason it’s best to engage the services of a book marketing company.
And while hiring the best book marketing services like Book Writing Experts is indispensable for the success of a book, it’s equally important, if not more, for authors to educate themselves about myths surrounding book marketing.
That’s because urban legends aren’t only a part of horror novels. It’s also a part of the marketing world; just the word used here is “myths.” There are several marketing fallacies, many of which are so ubiquitous that we take them at face value. These things seem clear to us that even challenging them in any manner initially appears foolish — almost heretical.
However, when we try to put the misconceptions into practice, we squander time and money on useless efforts, blaming our lack of success on the assumption that we must be lacking some essential component in our strategy or that we simply need to try harder.
While these myths may seem guaranteed to produce fruitful results, they, in actuality, can hurt your career as a writer and book sales. So, without further ado, let’s flesh out some common myths, be it about book promotions services or amazon book marketing services, and why we don’t agree with them:
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Professional Book Marketing Is Limited To Social Media
Sure, social media yields positive results when marketers are driven, enthusiastic, and frequently engage with users. More often than not, marketers interact with the audience, share exciting information, and come up with high-quality content.
In addition, marketers build author pages on YouTube. Most companies that offer audiobook promotion services create and post video content weekly so authors can build a library of content that attracts the right audience and engages new subscribers.
Professionals use these accounts on social media to advertise your book in progress and offer advice to other authors. Not only this, but they also run target ads on Facebook.
But although social media is a critical aspect of professional book marketing, it’s not the only option. Marketers leverage platforms beyond social media to reach the largest audience possible.
Book readers spend most of their time at libraries and bookstores, and they also check out articles in local newspapers and listen to podcasts. Agencies that provide the best book marketing services can build your list by visiting bookstores and libraries, connecting with local podcasters and bloggers, and setting up events.
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A Book Marketing Company Only Markets The Book When It’s Published
Many authors believe they need to hire book promotion services only when they publish the book. Nonetheless, nothing could be far from the truth.
To help authors reap the full benefits, agencies often begin marketing your book before it’s published. The reason – they need to build the fan base before the book gets into the readers’ hands. And too often, building this fan base requires a great deal of time and effort.
Marketing endeavors can start approximately four to six months prior to the publication date. Marketing firms may develop social media campaigns, design press kit materials, and search for speaking engagements to create a buzz for the book. Likewise, eBook marketing companies may reach out to influencers to broaden the reach spectrum of authors.
The amazon book marketing services you hire for the job may design a compelling author page on Amazon before the launch. This way, professionals can intrigue the readers and build anticipation.
Also, there are several other tactics marketers can incorporate for amazon book promotion.
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The End Goal Of Hiring Book Promotion Services Is To Boost Sales
This myth may seem pretty evident to you. And you might agree with this to some extent. You might think, “Of course it is, since the entire purpose of hiring book promotion services is to sell my books!” And you might probably want a reader to step up and make a payment as the last stage in the protracted marketing effort for your book.
However, that isn’t the end of the matter, specifically for many writers. You initially aimed to reach readers’ minds, hearts, and hands with the concepts and words you had put together. Until that’s done, the process isn’t over.
It’s weird that someone would need to purchase the book from you along the route to obtain the words so they could read them. If your primary goal is to convince people to open their wallets, you’ll utterly miss your target and wind up using a marketing strategy that requires marketers to reach out to hundreds of thousands of people before they discover one who is prepared to make a purchase.
Remember, marketing is not hypnotism: you are not attempting to subvert the customer’s determinism in order to persuade them to part with money. So, whether you wish to promote your book on amazon or any other platform, remember the ultimate goal isn’t just to make sales. Instead, the primary objective is to spread information and make the readers aware of your thoughts and ideas.
- Vanity Presses Play a Critical Role in Marketing
Although many people promote eBook through vanity presses since they think they play an integral role in the realm of marketing. However, vanity presses are a common source of scams, particularly for new authors.
These book publishing services make false claims about their book quality and appeal. They do not care if the book sells, but only how much money they can make from it. They are also known for bragging about their great books – and in most cases, they’re lying.
The publishing business is complex, and most people don’t get much education. Despite the existence of industry watchdogs and educational materials, scams continue. Many aspiring authors have fallen victim to a vanity press, and it’s a shame.
Therefore, hiring book publishing services with a positive reputation in the literary community is imperative.
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Book Marketing Packages Are Expensive
Most people out there have a misconception that marketing endeavors are expensive, especially hiring book marketing services for self-published authors.
While it’s undoubtedly a significant undertaking, marketing packages don’t necessitate authors to invest a fortune. Instead, many agencies offer book marketing packages for the ease of their clientele.
For instance, non-fiction authors can sign up for the package that offers nonfiction book marketing services. Similarly, novelists can capitalize on a package that offers proofreading services.
Moreover, there are times when some marketing firms may go a bit extra mile and provide book editing services for writers to eradicate any chances of errors.
Although professional marketing agencies offer numerous book marketing packages, every author must choose the one that suits their requirements.
- Book Publishing Services Can Handle All Aspects of Marketing
Most of the time, the only thing publishers do is send advance copies of reviews. Though the kind of assistance you receive varies from one publisher to another, unless you hire a book marketing company, you can’t only depend on the publishing services.
Remember, book publishing services are no less than a business. Publishers invest their marketing funds in the books they believe will sell the most copies. It might be yours or any other author’s book.
Although there are plenty of good reasons to book publishing services, “the publisher will deal with all aspects of marketing” is surely not one of them. It’s a persistent urban legend that people, more often than not, can’t seem to let go of.
- An Email List Is Just Not Important
Marketing is a challenging task; there is no getting around it. The agency you hire for the marketing endeavors will need to schedule events like book signings, podcast tours, and blog tours. The professionals will invest efforts to help you stand out in the competition and increase the book’s visibility.
While many writers disregard emails in today’s fast-paced world – emails are often overlooked and underutilized. There’s no denying that email lists still hold the same significance. It’s one of the most effective ways authors use to promote books.
Marketers generally provide email lists with valuable content, such as first-chapter peaks and author announcements. Also, they can request feedback on your book.
Key Takeaways
So, can you relate to any of these myths about book marketing?
Remember, as, with any other type of marketing, knowledge is the key that unlocks all doors. So, before you step into the marketing phase of the book, take some time to learn about it thoroughly. This way, whenever you come across contradictory information, you will be better positioned to discuss and straighten things out with marketing professionals.
That said, are you looking for reliable and reputable book marketers for hire? In that case, contact the Book Writing Experts. The dedicated professionals are aware of the marketing myths and know the right marketing strategies to implement for the success of your book.
In addition, the professionals even offer book editing services for authors to produce impeccable and absorbing content.
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My sister was struggling with her book sales; I recommended Book Writing Experts book promotion services. Since then the sales have skyrocketed. I have never seen such great results in a short time.
James Moris
Book writing Experts are truly remarkable!
I worked with Sam Jordan and he stayed in contact with me almost every day. This was my first time as and Author and To put it mildly, I probably drove him crazy, but he never once was unkind or got angry a true professional and patients of a saint.
Evelyn Keplinger
I worked with Sam Jordan for a few months preparing my first book. Sam was very helpful and courteous. We connected on the phone several times a week. I am not the most patient person, but I found Sam to be capable and professional. He helped me overcome any fears I had about the process..
Ron
my creation of this 24 chapter book is actually a 24 part mini series.
But once Claire and Sam from the book writing experts Joined forces with me they turned my little Mini masterpiece into a Netflix/Amazon series.
43 years of silence Will become an overnight Box office success.
Thank you Claire.
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Luis Reyes
Since I was short on money and couldn’t afford an expensive proofreader for the book, I was legit quite worried because having a second opinion is always better? My friend recommended Book Writing Experts’ affordable proofreading services, and wow! They were very accommodating and got my work done in 3 days only. So happy!
Dyuti Hai
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