As a writer, your words are your livelihood, but they alone are not enough to build a successful career. In today’s digital age, having a robust author platform is essential for reaching your audience and achieving your book publishing goals. With an author platform, writers can expand their reach and connect with potential readers and collaborators.
The importance of creating your writer platform cannot be overstated. It can make the difference between a successful book launch and a lackluster one in a crowded market. Book publishers also consider author platforms when considering new manuscripts, as they are looking for writers with a built-in audience and marketing potential.
To help you create your writer platform, book publishing companies have emerged to provide a range of resources and support. From website design and social media management to publicity and book marketing, these companies play a vital role in helping authors achieve their publishing dreams. This blog will shed light on the role of book publishing services in building an effective author platform:
Understanding Author Platforms: Building a Strong Foundation for Your Book
As a writer, you have probably heard the term “author platform” tossed around in various discussions about the publishing industry. But what exactly is an author platform, and why is it essential for your writing career?
Here we will delve into the definition of an author platform, its components, and how it can help sell books.
What Is An Author Platform?
Simply put, an author platform is the sum total of your visibility and reach. It is the foundation upon which you build your writing career and attracts readers to your work. A good author platform can help you sell more books, secure speaking engagements, and attract media attention.
Components of an Author Platform
-
A. Social Media Presence
Social media is a powerful tool for authors to connect with readers, share their work, and build their brand. Platforms like Twitter, Instagram, and Facebook allow you to engage with your audience, share updates about your writing, and build a community around your work. The key to success on social media is consistency and authenticity. Choose the platforms that resonate with you and your audience, post regularly, and engage with your followers.
-
B. Website and/or Blog
Your website or blog is the hub of your author platform. It is where readers can learn more about you, your writing, and your upcoming projects. A website also gives you a professional online presence and makes it easier for readers, agents, and book publishers to find you. A website author platform for fiction writers should include a bio, book information, and ways for readers to contact them.
-
C. Email List
Email marketing is a powerful tool for authors to reach readers directly. By building an email list, you can stay in touch with your readers, announce new releases, and promote your work. To create your email list, offer readers an incentive to sign up, such as a free short story or exclusive content.
-
D. Speaking Engagements
Speaking engagements are a great way to build your author platform and connect with readers. They can include book signings, author panels, and literary festivals. To secure speaking engagements, reach out to your area’s bookstores, libraries, and literary organizations. Ensure you have a clear and compelling pitch for why you would be a great speaker.
-
E. Media Appearances
Media appearances, such as interviews on podcasts, radio shows, or television, can help you reach a wider audience and build your author platform. To attract media attention, pitch yourself as an expert in your genre or a compelling storyteller. Ensure you have a solid online presence and a clear message about your work.
Why Is An Author Platform Important For Selling Books?
There are several reasons why having an author platform can help you sell more books:
-
A. It Helps You Build A Community Of Readers
With an author platform, you can connect with readers interested in your work. You can share updates about your writing, give sneak peeks of upcoming books, and engage with your readers in a way that fosters a sense of community. Readers who feel connected to an author are more likely to buy their books.
-
B. It Helps You Establish Your Credibility As An Author
In today’s digital age, having a solid online presence is crucial for any author. A professional website and active social media profiles can help you connect with readers and showcase your writing. By establishing credibility online, you can improve your chances of publishing a book and build a loyal fan base.
-
C. It Makes It Easier For People To Find You And Your Books
If someone hears about your book and wants to learn more, they will likely search for you online. If you have an author platform, they can find you easily and learn more about your work. It can lead to more book sales and a larger audience for your writing.
The Importance Of Building An Author Platform Before Publishing A Book
While it’s never too late to start building an author platform, there are several reasons why it’s essential to do so before publishing your book:
-
A. It Gives You Time To Build A Following
Building a following takes time, and it’s not something that happens overnight. By creating your author platform before publishing a book, you give yourself time to establish your online presence and build a community of readers excited about your work. It can help you generate buzz and interest in your book before it’s published.
-
B. It Helps You Establish Relationships With Industry Professionals
Building an author platform can also help build a fanbase for your work. Creating content and engaging with your audience on social media can increase your visibility and reach a wider audience. Additionally, having a solid author platform can make you a more attractive prospect to book publishers and literary agents, who often look for writers with an existing platform and a built-in audience.
-
C. Submitting a Book Proposal To Book Publishers Helps Them Understand Your Plan
When submitting a book proposal to book publishers, they’ll want to know that you have a plan for promoting your work and reaching readers. By demonstrating that you have an established author platform, book publishers can see you have a plan for marketing your book and building a following. And this, in turn, can increase the chances of getting your book published.
The Role of Book Publishing Services Companies in Building Author Platforms
Building an author platform can be challenging, especially if you are unfamiliar with marketing and promotion. And this is where book publishing services come in. Here we will discuss the role of a book publishing service in building author platforms and the benefits of working with them.
-
1. Providing Website Design and Development Services
One of the most critical aspects of building an author platform is having a professional and user-friendly website. A book publisher can provide guidance to authors about developing and designing a website optimized for search engines, mobile-friendly, and visually appealing.
-
2. Assisting with Social Media Strategy and Management
Social media platforms are powerful tools for authors to reach their target audience, engage with readers, and promote their books. However, managing social media accounts can be time-consuming, especially for authors focused on writing their next book. A book publishing services company can help authors with social media strategy and management, creating a social media plan tailored to the author’s brand and handling the day-to-day management of social media accounts.
-
3. Offering Email Marketing Services
Email marketing is another effective way for authors to build their author platforms and promote their books. A book publishing company can provide authors with email marketing consultation, list management, and analytics. With email marketing, authors can keep their audience engaged, build relationships with their readers, and promote their books more specifically and personally.
-
4. Helping Authors Secure Speaking Engagements and Media Appearances
Securing speaking engagements and media appearances is essential to building an author platform. Book publishing services have established relationships with industry influencers, and media outlets and can help authors secure speaking engagements and media appearances. These opportunities help authors reach a wider audience and establish themselves as experts in their field.
-
5. Offering Book Marketing Consultation
Book marketing is a critical aspect of building an author platform. A book publishing company can help authors with book marketing by creating a book marketing plan tailored to the author’s audience, book genre, and goals. The company can also assist with book promotion, including book reviews, tours, and launch events.
The Benefits of Working with a Book Publisher to Build Your Author Platform
Working with a book publishing company to build your author platform has several benefits, including:
-
1. Saving Time and Energy
Building an author platform can be time-consuming and energy-draining, especially for authors focused on writing their next book. Book publishers can take the burden of marketing and promotion off the author’s shoulders. And this, in turn, allows them to focus on writing and other creative endeavors.
-
2. Access to Expertise and Resources
Top book publishers have a team of experts with extensive experience in marketing, promotion, and publishing. They also have access to industry resources, such as media outlets, and book reviewers. Authors can tap into this expertise and resources to build a successful author platform by working with a book publishing service.
-
3. Tailored Services
Best book publishing companies provide personalized assistance to authors, helping them navigate the complex world of publishing. These companies offer various services, including editing, formatting, and cover design, to help authors reach a wider audience. By working with a book publishing company, authors can access the expertise they need to turn their manuscripts into professionally published books.
-
4. Long-Term Benefits
Building an author platform is not a one-time event but a continuous effort that requires ongoing maintenance and improvement. Working with the best book publishers, such as Book Writing Experts, can provide authors with long-term benefits, such as continued support and guidance, access to industry resources, and ongoing optimization of their author platform.
Final Words
Building an author platform is a crucial step towards a successful writing career, and book publishing services can provide valuable assistance in this process. They offer various services to help authors establish their brand, build a following, and effectively market their books. From website design and social media management to book promotion and marketing, these companies can provide the necessary support to help authors achieve their goals.
By partnering with a reliable book publishing company such as Book Writing Experts, you can focus on your writing while leaving your career’s technical and promotional aspects in capable hands. So, get in touch today and reap the rewards!
What Our Clients
Say About Us
My sister was struggling with her book sales; I recommended Book Writing Experts book promotion services. Since then the sales have skyrocketed. I have never seen such great results in a short time.
James Moris
Book writing Experts are truly remarkable!
I worked with Sam Jordan and he stayed in contact with me almost every day. This was my first time as and Author and To put it mildly, I probably drove him crazy, but he never once was unkind or got angry a true professional and patients of a saint.
Evelyn Keplinger
I worked with Sam Jordan for a few months preparing my first book. Sam was very helpful and courteous. We connected on the phone several times a week. I am not the most patient person, but I found Sam to be capable and professional. He helped me overcome any fears I had about the process..
Ron
my creation of this 24 chapter book is actually a 24 part mini series.
But once Claire and Sam from the book writing experts Joined forces with me they turned my little Mini masterpiece into a Netflix/Amazon series.
43 years of silence Will become an overnight Box office success.
Thank you Claire.
I love your team.
Luis Reyes
Since I was short on money and couldn’t afford an expensive proofreader for the book, I was legit quite worried because having a second opinion is always better? My friend recommended Book Writing Experts’ affordable proofreading services, and wow! They were very accommodating and got my work done in 3 days only. So happy!
Dyuti Hai
Leave a Reply